Tag Archives: motion

BMW M5 – “Bullet” – High Performance Art

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Continuing their artsy relationship with a product BMW introduces the latest M5 ad as “High Performance Art.” With a title like that, most would expect a commercial that is weird and completely irrelevant to the product, but this is not so. This commercial shows off the gorgeous blue of the new M5 as it speeds down a salt flat and through some obstacles in super slo-mo. The result is a crazy visual performance the blends video, installation, classical music, sculpture and color in a way that no one has seen before.

See more of the 2012 BMW M5 here

 

Making Future Magic: iPad light painting

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This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We’ve collected some of the best images from the project and made a book of them you can buy: bit.ly/​mfmbook

Read more at the Dentsu London blog:
dentsulondon.com/​blog/​2010/​09/​14/​light-painting/​
and at the BERG blog:
berglondon.com/​blog/​2010/​09/​14/​magic-ipad-light-painting/​